Monday, 17 October 2016

"Tips to Increase Conversion Rate of E-Business"

“A good internet marketing SEO India campaign gets more conversion action that results into an increased ROI & remarkable business growth.”

SEO Services India helps an online business to drive more traffic. Increased traffic is really good for an e-business,but if the traffic doesn’t convert, it isn’t worthy. In internet marketing, a conversion rate depicts the ratio of total visitors who converted into the buyer or consumer by performing desired actions. Conversion rate is differently based on the nature of the business and their objectives. For a publisher, submitting a form is conversion, while for an online retailer number of clicks on ‘Add to Cart’.

“Increasing conversion rates is really crucial.A good conversion rate is an essential foundation of high sales volume.”Consider the following tips to improve conversion rate of an e-business:

Do Testing

Do A/B Testing: It is a technique to boost the conversion rate of a website and customers. If you’re still in complex to decide,which headline should be used for your page then take A/B split test.

Sometimes experts guess what factors can be considered to test and improve that is actually not working. In spite of that, he must go for the vital projects to focus on.It will help him to consider only the potential revenue factors and rank test. 

What to Test:
  • ·         Headline: it should be strong, convincing and worthy to promote the product or offer
  • ·         Page layout and navigation
  • ·         Offer & discounts
  • ·         Size of order button or Call to action
  • ·         Various media and test video to discuss the major points
  • ·         Radical change to compare 2 different methods

Google Content Experiments, Oplimizely, Visual Website Optimizer are cheap SEO India tools for testing. These tools are easy, fast and really work to achieve substantial growth.

Develop a Persuasive and Clear Value Proposition

A prospective conversion rate is a result of the Value proposition.Customers are always eager to know why they should buy a product from you. A reason to buy the product or service from a specific website is called as a value proposition.

Changing page elements like font, color, images and button shapes are not enough to influence a visitor to take an action and buy the product. SEO Company India Services experts must work out to strengthen their value propositions.

  • ·         It must be different from your competitor’s offers and proposals
  • ·         At least an excel element must be included of  Value Propositions

Begin A Sales Funnel

Did you know that just asking for the sale or sign up can kill your conversion rate? Yes, it is. Sometimes people are not ready to buy they just browse. Expensive price or complications with the product or service may take much time in conversion.

Marketers must be aware of, what the visitors want and what they want. If the visitor is willing to know about DIY home repair then you must offer them a course to learn. How do you offer? It matters a lot. You must go for the following points:
  • ·         Offer valuable information about the course viablogs, videos and info graphics
  • ·         Be a trustworthy advisor
  • ·         Present them a compelling reason to buy or sign up
  • ·         Free video course via email
  • ·         Send them sales copy and ask for the purchasing

Avoid Using Complicated Business Language:

If you’re using complicated business language and fancy words to influence visitors, then you might lose a higher conversion rate.

Remember, you write for people and they read your website. Don’t ever try to write for companies, you’re just writing for people to aware them about your services and products. Be clear to use words.

Run A Campaign To Build Trust:

Consider the reasons why people don’t buy a product from you. The reasons may be no need, no money, in a hurry or lack of trust. These elements (except lack of trust) are not in our hand. We can only work to build trust among the targeted audience. Consider following points to build trust for your brand:
  • ·   Increase the credibility of your website by offering testimonials, articles and other source materials
  • ·         List a physical address to show that a real organization is working behind a website
  • ·         Highlight your expertise area to give the credentials
  • ·         Make easy to contact you by providing phone number and address
  • ·         Develop a professional website
  • ·         Make your website user as well as SEO friendly
  • ·         Avoid errors such as spellings, broken link

Create A User Friendly To Buy From You:

Don’t focus to teach your visitors, how to buy or where to click. You must focus to be an intuitive and self-evident. Go through the following points to generate a user friendly purchasing mode:
  • ·         Help them to know, what to do next
  • ·         Don’t provide too many options
  • ·         Ask to fill a few fieldsto buy the product
  • ·         Don’t force them to buy
  • ·         Offerfree shipping

To learn more about internet marketing, SEO Company India, Digital Marketing SEO Services India, SMO and PPC, view

Wednesday, 12 October 2016

12 Steps to Ensure the Success of Social Media Marketing

Social media marketing is not all about to create a bunch of accounts and still, no idea what to do next. It has come up as a formidable task for the small business or a startup. Did you know that social media marketing has a crucial role to achieve the business goals and success? These platforms help to transform a product or service into a brand. It is a great tool to meet the sales goals and drive 30% more traffic to increase the conversion rate. Being an inseparable part, internet marketing seems impossible and worthless for an online business.

Social Media- a major part of internet marketing helps to reach the core audience, building a façade of potential buyers, researching influencing campaigns and examining the competitor’s strategy. These all efforts enable an online business to reach the targeted audience with all-purpose built tools.It has brought a remarkable revolution for companies to develop their robust content strategy.Consider 12 simple steps that play a vital role to develop social media strategy:

Define Target Audience

It is considered as an important practice of social media marketing. Target audience is recognized with the gender, age, location, income and education.

Research Buyer Persona

A persona depicts the users as per their goals, needs and interests. Designing personas all depend upon three major areas such as user’s goals, current behavior and pain joints. 

Research Influencer

Having a research in fluencer lets the businesses be popular among the targeted audience.Use tools to influence over your target audience, increase the traffic and boost conversion rate. Take a help from Buzz sumo. Before using this tool, you must know all in fluencers.

Identify Social Media Platforms (Used By Buyer Persona)

Buyer persona is required to make your products and service better. It helps to solve a problem or a challenge that can hinder the business growth.

Analyze Competitor’s Preferred Social Platforms

Analyzing your competitor’s social media platforms i.e. Facebook, Twitter, Google+, Instagram, Youtube, Pinterest etc will help you to improve your social platforms. It increases the social engagement, track key influencers and enhance the metrics in this competitive era.

Develop Content Addressing Buyer Persona Pain Points

Creating a buyer persona is a crucial element of successful social media marketing. After recognizing whom you are marketing, you also must be aware of whom you are selling.  Now, you need to have a successful content marketing that is going to viral among the customers. These contents must speak to customer pain points and challenges, faced by the buyer’s journey.

Create A Content Platform

A Shareable content helps to understand the priorities and the mind of your audience.It could be a long story, info graphic, image or a video clip.

Use Customer Engagement Campaign To Build Relationship

It is a process to dynamically build, nurture and manage the relationship with the current and potential customers..

Maintain A Consistent Content Publishing Cycle 

Customers expect useful content publishing on the social media platforms on a regular basis, which is easy to find, digest and share.

Invest to Increase the Followers and Share Expert’s Content

This step will help to facilitate more people and keep engaging them on your social media platforms.
Automate Social Sharing With Tools (Buffer, Hootsuite Etc.)

Buffer, Hootsuite etc. is some of the tools, used to share content on the social media platforms. It has enabled customers to read and share the vital information on various social networks.

Evaluate Results & Improve Your Strategy (If Required)

This last step includes the evaluation of the results in the end. Check whether the set goals are achieved or not. If not, then workout to acquire the lack point and improve the strategy. 

Tuesday, 20 September 2016

How Digital Marketing Helps Your Business to Grow?

Evolution of modern technology has enabled small and medium businesses to change their business models. Today, most of the brick and mortar businesses go for digital marketing strategies to strengthen their marketing efforts.Many of the small business owners are still unsure about the benefits of digital or online marketing. From the initial stage of building a website to developing online brand, this strategy endeavors businesses to connect with new customers, generate leads and sell products or services.

The digital arena has offered great tools and techniques to the business owners to grow their business globally. Consider 10 reasons, why every business needs a digital marketing strategy:

Catch Up the Online Competition

Just having a website doesn’t mean that you will easily get a strong online presence. An effective SEO Service and digital marketing process drives traffic to your website and increases the conversion of leads or sales. Through this service, not only big businesses, but also small and medium sized businesses get plethora of resources to perform sales and marketing processes.

An Economical Marketing Approach Than Conventional Marketing

The affordability of digital marketing has been proven as a boon for the small and medium size businesses.They can easily hire this service and get more conversions at the lowest prices.

Increases Conversion rate

Rate of incoming traffic and converted leads are used to measure the profits of online businesses. The low conversion rate reduces the marketing efforts that deliver no profit at all. Traffic without conversion does not pay; hence, digital marketing service providers offer these campaigns (SEO, SMO, PPC, E-mail marketing etc.) by keeping conversion optimization on the top priority. 

Generates Better Revenues

Higher conversion rate of sales is one of the major attribute of digital marketing services. It expands the profit margins and delivers higher revenues. Small and medium businesses get 3.3 times better chances to expand their workforce and open doors to reach the global market.

Opens Various Platforms To Interact With Targeted Audiences

It has been a crucial reason to choose a digital marketing over traditional approach.Internet or online marketing tools help businesses to get increased number interaction with targeted audiences.

Caters to the Mobile Consumers

Digital marketing campaigns also focus towards mobile consumers to pave the way for better business growth and faster expansion.

Builds Brand Reputation

Apart from, facilitating targeted traffic and audiences, digital marketing offers businesses a great potential to build brand reputation.Satisfied customers recommend other people about their great experience with your brand, service or product. Thus, it further works to reach the large marketplace and acquire business growth.

Delivers Better ROI for Marketing Investments

As digital marketing offers better revenues and branding, thus, it is considered as the best approach to boost the ROI than traditional marketing channels.

More traffic, more conversion & more ROI!!!     

Friday, 9 September 2016

Does Blogging Enough For Your Business?

Blogging for your online business?Is writing a blog enough for your business?

Writing quality content for your business is enough to build an audience and get traffic. Did you think, it’s enough to promote your business?

Many of the bloggers think that the blog is an impartial thing and possesses one fixed purpose. In reality, a blog has great role to promote your business, product or profile. It renders two major opportunities as it directly happens on your website and indirectly at another platform.No doubt, just focusing on the quality content,let you earn money directly,but still you’re missing a big chunk of opportunities. Being an entrepreneur, you must underst and that just blogging in not enough.Consider the following strategies to reach more audiences through your blogs:

Get More Readers Through Social Media

Don’t leave your posts up to your engaged audience and let it spread in their circle also. If they share your blog posts with their friends, you will surely get better perspectives and dimensions to grow. Regularly updating social media channels with a new post just by a sentence and link it to your blog posts can help you to get increased number of readers.

Building audiences on social media channels through blog post updates is considered as the best approach ever for online marketing.

Turn Blog Content into Visual Content 

Don’t forget, every social media user is not a reader. In this era, most of the people enjoy learning innovative things by informative graphics, image and voice. Informative image based content is easy to share,which possesses great value.Visual images and infographics easily stick in the mind, hence these approaches quickly boost SEO performance.

Writing valuable content and publishing it in an e-book format also assist to boost credibility and generate new business leads.

Get New Leads Through Distribution

In 2014, Matt Cutts remarked that Guest blogging is just going to spammy.

It can be fruitful if it is done in a right way. Guest blogging is not for ranking only, while it also establishes and improves the credibility among the readers. It lets the potential customers to inform about your industry. Sending your content to the blogger with more authority and higher ranking lets you reach more eyeballs as well as your website.

Content Marketing for Consistent Leads & Revenues

The best content marketing approach helps customers to make finest buying purchase after getting the knowledge and experience about the services and products.All search engines i.e. Google, Yahoo, and Bing directly address the searching, made by audiences through e-books, blogs, PowerPoint presentations, videos, infographics etc.

Hence, it becomes necessary to provide informative blog posts, demanded by audiences on the search engines. It can be developed for a purpose and restructured for several content pieces such as a business website, third party sites, email newsletters, video, slideshows, case studies, e-books etc.