Social media marketing is not all
about to create a bunch of accounts and still, no idea what to do next. It has come
up as a formidable task for the small business or a startup. Did you know that social
media marketing has a crucial role to achieve the business goals and success? These
platforms help to transform a product or service into a brand. It is a great tool
to meet the sales goals and drive 30% more traffic to increase the conversion
rate. Being an inseparable part, internet marketing seems impossible and
worthless for an online business.
Social Media- a major part of internet
marketing helps to reach the core audience, building a façade of potential
buyers, researching influencing campaigns and examining the competitor’s
strategy. These all efforts enable an online business to reach the targeted audience
with all-purpose built tools.It has brought a remarkable revolution for companies
to develop their robust content strategy.Consider 12 simple steps that play a
vital role to develop social media strategy:
Define Target Audience
It is considered as an important
practice of social media marketing. Target audience is recognized with the gender,
age, location, income and education.
Research Buyer Persona
A persona depicts the users as
per their goals, needs and interests. Designing personas all depend upon three
major areas such as user’s goals, current behavior and pain joints.
Research Influencer
Having a research in fluencer lets
the businesses be popular among the targeted audience.Use tools to influence
over your target audience, increase the traffic and boost conversion rate. Take
a help from Buzz sumo. Before using this tool, you must know all in fluencers.
Identify Social Media Platforms (Used By Buyer Persona)
Buyer persona is required to make
your products and service better. It helps to solve a problem or a challenge that
can hinder the business growth.
Analyze Competitor’s Preferred Social Platforms
Analyzing your competitor’s
social media platforms i.e. Facebook, Twitter, Google+, Instagram, Youtube,
Pinterest etc will help you to improve your social platforms. It increases the
social engagement, track key influencers and enhance the metrics in this
competitive era.
Develop Content Addressing Buyer Persona Pain Points
Creating a buyer persona is a
crucial element of successful social media marketing. After recognizing whom you
are marketing, you also must be aware of whom you are selling. Now, you need to have a successful content
marketing that is going to viral among the customers. These contents must speak
to customer pain points and challenges, faced by the buyer’s journey.
Create A Content Platform
A Shareable content helps to
understand the priorities and the mind of your audience.It could be a long
story, info graphic, image or a video clip.
Use Customer Engagement Campaign To Build Relationship
It is a process to dynamically build,
nurture and manage the relationship with the current and potential customers..
Maintain A Consistent Content Publishing Cycle
Customers expect useful content
publishing on the social media platforms on a regular basis, which is easy to find,
digest and share.
Invest to Increase the Followers and Share Expert’s Content
This step will help to facilitate
more people and keep engaging them on your social media platforms.
Buffer, Hootsuite etc. is some of
the tools, used to share content on the social media platforms. It has enabled
customers to read and share the vital information on various social networks.
Evaluate Results & Improve Your Strategy (If Required)
This last step includes the evaluation
of the results in the end. Check whether the set goals are achieved or not. If
not, then workout to acquire the lack point and improve the strategy.
No comments:
Post a Comment