Wednesday, 12 October 2016

12 Steps to Ensure the Success of Social Media Marketing

Social media marketing is not all about to create a bunch of accounts and still, no idea what to do next. It has come up as a formidable task for the small business or a startup. Did you know that social media marketing has a crucial role to achieve the business goals and success? These platforms help to transform a product or service into a brand. It is a great tool to meet the sales goals and drive 30% more traffic to increase the conversion rate. Being an inseparable part, internet marketing seems impossible and worthless for an online business.

Social Media- a major part of internet marketing helps to reach the core audience, building a fa├žade of potential buyers, researching influencing campaigns and examining the competitor’s strategy. These all efforts enable an online business to reach the targeted audience with all-purpose built tools.It has brought a remarkable revolution for companies to develop their robust content strategy.Consider 12 simple steps that play a vital role to develop social media strategy:

Define Target Audience

It is considered as an important practice of social media marketing. Target audience is recognized with the gender, age, location, income and education.

Research Buyer Persona

A persona depicts the users as per their goals, needs and interests. Designing personas all depend upon three major areas such as user’s goals, current behavior and pain joints. 

Research Influencer

Having a research in fluencer lets the businesses be popular among the targeted audience.Use tools to influence over your target audience, increase the traffic and boost conversion rate. Take a help from Buzz sumo. Before using this tool, you must know all in fluencers.

Identify Social Media Platforms (Used By Buyer Persona)

Buyer persona is required to make your products and service better. It helps to solve a problem or a challenge that can hinder the business growth.

Analyze Competitor’s Preferred Social Platforms

Analyzing your competitor’s social media platforms i.e. Facebook, Twitter, Google+, Instagram, Youtube, Pinterest etc will help you to improve your social platforms. It increases the social engagement, track key influencers and enhance the metrics in this competitive era.

Develop Content Addressing Buyer Persona Pain Points

Creating a buyer persona is a crucial element of successful social media marketing. After recognizing whom you are marketing, you also must be aware of whom you are selling.  Now, you need to have a successful content marketing that is going to viral among the customers. These contents must speak to customer pain points and challenges, faced by the buyer’s journey.

Create A Content Platform

A Shareable content helps to understand the priorities and the mind of your audience.It could be a long story, info graphic, image or a video clip.

Use Customer Engagement Campaign To Build Relationship

It is a process to dynamically build, nurture and manage the relationship with the current and potential customers..

Maintain A Consistent Content Publishing Cycle 

Customers expect useful content publishing on the social media platforms on a regular basis, which is easy to find, digest and share.

Invest to Increase the Followers and Share Expert’s Content

This step will help to facilitate more people and keep engaging them on your social media platforms.
Automate Social Sharing With Tools (Buffer, Hootsuite Etc.)

Buffer, Hootsuite etc. is some of the tools, used to share content on the social media platforms. It has enabled customers to read and share the vital information on various social networks.

Evaluate Results & Improve Your Strategy (If Required)

This last step includes the evaluation of the results in the end. Check whether the set goals are achieved or not. If not, then workout to acquire the lack point and improve the strategy. 

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