Monday, 17 October 2016

"Tips to Increase Conversion Rate of E-Business"

“A good internet marketing SEO India campaign gets more conversion action that results into an increased ROI & remarkable business growth.”

SEO Services India helps an online business to drive more traffic. Increased traffic is really good for an e-business,but if the traffic doesn’t convert, it isn’t worthy. In internet marketing, a conversion rate depicts the ratio of total visitors who converted into the buyer or consumer by performing desired actions. Conversion rate is differently based on the nature of the business and their objectives. For a publisher, submitting a form is conversion, while for an online retailer number of clicks on ‘Add to Cart’.

“Increasing conversion rates is really crucial.A good conversion rate is an essential foundation of high sales volume.”Consider the following tips to improve conversion rate of an e-business:

Do Testing

Do A/B Testing: It is a technique to boost the conversion rate of a website and customers. If you’re still in complex to decide,which headline should be used for your page then take A/B split test.

Sometimes experts guess what factors can be considered to test and improve that is actually not working. In spite of that, he must go for the vital projects to focus on.It will help him to consider only the potential revenue factors and rank test. 

What to Test:
  • ·         Headline: it should be strong, convincing and worthy to promote the product or offer
  • ·         Page layout and navigation
  • ·         Offer & discounts
  • ·         Size of order button or Call to action
  • ·         Various media and test video to discuss the major points
  • ·         Radical change to compare 2 different methods

Google Content Experiments, Oplimizely, Visual Website Optimizer are cheap SEO India tools for testing. These tools are easy, fast and really work to achieve substantial growth.

Develop a Persuasive and Clear Value Proposition

A prospective conversion rate is a result of the Value proposition.Customers are always eager to know why they should buy a product from you. A reason to buy the product or service from a specific website is called as a value proposition.

Changing page elements like font, color, images and button shapes are not enough to influence a visitor to take an action and buy the product. SEO Company India Services experts must work out to strengthen their value propositions.

  • ·         It must be different from your competitor’s offers and proposals
  • ·         At least an excel element must be included of  Value Propositions

Begin A Sales Funnel

Did you know that just asking for the sale or sign up can kill your conversion rate? Yes, it is. Sometimes people are not ready to buy they just browse. Expensive price or complications with the product or service may take much time in conversion.

Marketers must be aware of, what the visitors want and what they want. If the visitor is willing to know about DIY home repair then you must offer them a course to learn. How do you offer? It matters a lot. You must go for the following points:
  • ·         Offer valuable information about the course viablogs, videos and info graphics
  • ·         Be a trustworthy advisor
  • ·         Present them a compelling reason to buy or sign up
  • ·         Free video course via email
  • ·         Send them sales copy and ask for the purchasing

Avoid Using Complicated Business Language:

If you’re using complicated business language and fancy words to influence visitors, then you might lose a higher conversion rate.

Remember, you write for people and they read your website. Don’t ever try to write for companies, you’re just writing for people to aware them about your services and products. Be clear to use words.

Run A Campaign To Build Trust:

Consider the reasons why people don’t buy a product from you. The reasons may be no need, no money, in a hurry or lack of trust. These elements (except lack of trust) are not in our hand. We can only work to build trust among the targeted audience. Consider following points to build trust for your brand:
  • ·   Increase the credibility of your website by offering testimonials, articles and other source materials
  • ·         List a physical address to show that a real organization is working behind a website
  • ·         Highlight your expertise area to give the credentials
  • ·         Make easy to contact you by providing phone number and address
  • ·         Develop a professional website
  • ·         Make your website user as well as SEO friendly
  • ·         Avoid errors such as spellings, broken link

Create A User Friendly To Buy From You:

Don’t focus to teach your visitors, how to buy or where to click. You must focus to be an intuitive and self-evident. Go through the following points to generate a user friendly purchasing mode:
  • ·         Help them to know, what to do next
  • ·         Don’t provide too many options
  • ·         Ask to fill a few fieldsto buy the product
  • ·         Don’t force them to buy
  • ·         Offerfree shipping

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  2. I appreciate your blog. its very useful information. Thanks for sharing.

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